Customers say this pillow is comfortable and supportive with a cooling feel. Many appreciate the adjustable fill feature, allowing them to customize firmness to their preference. Common feedback highlights improved sleep quality and reduced neck pain. The pillow maintains its shape well and stays cool throughout the night. Some users note it arrives quite firm and may need filling removed, while a few mention inconsistent fill levels between purchases or concerns about initial odor. Most reviewers praise the quality and value, though experiences with firmness and cooling vary by individual preference.